As a new year dawns upon us, it's important to reflect on our business ethics and ambitions in this ever changing world. So much transformation is driving business development these days through technological breakthroughs and the interconnected realm we call the internet.
Business development practices and traditional marketing techniques are being reexamined in light of this new culture of openness and technological acceleration.
Examples of business models that have quickly transformed or even become obsolete abound across multiple business sectors. We’ve seen these effects on the media sector with the decline of print and publishing houses, as well as the effects on retail businesses with the rise of online shopping. On-line education and certification are not only re-shaping career opportunities, but also changing the very ways we choose to learn and study. Amazing breakthroughs are being made in the sustainable and renewable technologies sector, which are redefining corporate environmental standards and responsibilities.
"To innovate within systems, companies need to be able to see and adapt to shifting market conditions and other changes by identifying trends and engaging stakeholders. Leaders must respond to, but also create, systemic change to build new markets while protecting themselves from any dramatic systems shifts that could present a risk. To do all this, companies must be willing to see beyond the obvious, short-term business case.
Indeed, the quest for sustainability is already starting to transform the competitive landscape, which will force companies to change the way they think about products, technologies, processes, and business models."
Why Sustainability Is Now the Key Driver of Innovation by Ram Nidumolu, C.K. Prahalad, and M.R. Rangaswami
"Technological innovation" and “sustainability” have become popular buzzwords in mainstream and corporate America, where new business models are producing cost savings, revenue growth, competitive advantage, and social and environmental benefits.
Invoking and harnessing your companies creative flow is the key to staying ahead in today's ever shifting business environment.
"We're in an era of change in which innovation is the ticket to growth. Status quo has no status…There's nothing wrong with what we're selling; what's stale is the old way of selling it. Today's customer expects immediate mobile browsing results, online interaction, quick communication and personalized services."
Drew Richardson Ed.D., Publisher and Editor-in-Chief, How's the Viz, 2011
Not only will these changes and trends accelerate; they will continue to re-shape everything – from the way societies and governments are structured, to the very ways we interact with each other.
It’s been referred to as the technological convergence; one of its most significant characteristics being a leveling of the business playing field.
A new generation of entrepreneurs, driven by technology and radical new business models is emerging. Innovations of every kind are giving room for business growth, despite the stagnant economy of the past years.
The implications are exciting and far reaching and the sky is the limit during this window of opportunity.
Our team of entrepreneurs founded Creative Flow Media with these guiding principles in mind. Our mission statement is simple: to contribute our digital media and integrated marketing skills towards helping companies in this exciting new time of technological convergence.
We're in for another exciting year of grand change to say the least. Our team is driven to helping you stay ahead of the trends and changes.
Tap into your business's creative flow, and start building a steady and continuous momentum behind your brand.
Creative Media Flow