SDBVB - Client Spotlight

We've always been passionate about supporting non-profit organizations, particularly those in involved in environmental conservation. The work they undertake is very important & requires innovative branding & outreach strategies. One of our most recent initiatives has been supporting the launch of The San Diego Backcountry Visitors Bureau. From planning to logo & brand conceptualization, web-site design & launch, social media campaigns & video production. We helped them custom design an image & branding approach to help inspire their supporters & raise awareness about environmental stewardship of the backcountry.

A Year of Transition for the CFM Team

At the beginning of 2017, Rami and I finally achieved a long time dream of ours. Together we purchased a beautiful lake view property in the mountains of Julian, CA. Having lived abroad for many years in some of the most remote & bio-diverse habitats on the planet; it became impossible for us to acclimate to life in the city. We decided to purchase a piece of land in our hometown of San Diego. Our property is in the small town of Julian, overlooking Lake Cuyamaca & surrounded by the State Park & Cleveland National Forest. It's been the perfect environment for stimulating our creative flow & we remain dedicated to being San Diego's leading internet marketing & digital media company.

Our destination marketing campaign for SDBVB has been a tremendous success. We'd like to talk a little about the strategy behind our branding & destination marketing campaign for them. We believe strongly in content driven marketing & an educationally oriented marketing approach. Our overall strategy is geared towards 5 main objectives.

Raising awareness & creating a brand culture revolving around safe, responsible & sustainable tourism
Placing emphasis on community standards & visitor expectations in regards to environmental stewardship
Managing guest expectations & showcasing the varied & lesser known attractions in the backcountry
Promoting new tourism standards that bring a balance to current seasonal & event based tourism model
Attracting new & environmentally oriented tourism segments that would better appreciate & relate to our destination such as; ecotourism, experiential tourism health & well being tourism & wildlife tourism.