Flow Blog

Inspired writings from the front lines of the digital media revolution!

SDBVB - Client Spotlight

We've always been passionate about supporting non-profit organizations, particularly those in involved in environmental conservation. The work they undertake is very important & requires innovative branding & outreach strategies. One of our most recent initiatives has been supporting the launch of The San Diego Backcountry Visitors Bureau. From planning to logo & brand conceptualization, web-site design & launch, social media campaigns & video production. We helped them custom design an image & branding approach to help inspire their supporters & raise awareness about environmental stewardship of the backcountry.  

A Year of Transition for the CFM Team

At the beginning of 2017, Rami and I finally achieved a long time dream of ours. Together we purchased a beautiful lake view property in the mountains of Julian, CA. Having lived abroad for many years in some of the most remote & bio-diverse habitats on the planet; it became impossible for us to acclimate to life in the city. We decided to purchase a piece of land in our hometown of San Diego. Our property is in the small town of Julian, overlooking Lake Cuyamaca & surrounded by the State Park & Cleveland National Forest. It's been the perfect environment for stimulating our creative flow & we remain dedicated to being San Diego's leading internet marketing & digital media company.

logoFirst impressions leave a very important impact on your would be clients. Consumers make quick judgements based on first impressions about you and your product/service. The same principles apply to the first impression your business gives to suppliers and business partners. They will make quick judgments about whether or not to do business with you based partly on how professional you appear to them. Customers will move on and do business with someone else if they don’t trust you initially, no matter how qualified you actually are.

Having an impactful logo that encompasses who you are and what you stand for goes a long way. Consistency with a graphic chart that includes color schemes and font types is a crucial part of the branding process. Your logo and graphic chart should be iterated across all of your media presentations from print to web.

This is all part of our integrated marketing and branding process, which will help your maximize your campaign efforts. Here are some more reasons why having a good logo is essential:

Being More Memorable

Forty percent of people better remember what they see than what they hear or read. So to have graphics associated with your business, and to keep those graphics consistent, makes you more likely to be at the forefront of potential clients' minds when they need your goods or services.

Building Initial Trust

Customers usually develop a first impression of your company by your logo. This is especially true in the digital age where people are likely to find your company on-line first. If your logo is professional, you’re more likely to help customers feel like your business is professional. A logo and professionally-printed materials show that you are committed to both your business and to your clients.

Attracting New Customers

A memorable and inspiring logo can evoke customers to do business with you or remember you when the time is right. A powerful logo can leave a lasting impression and become a symbol that others associate with. Your logo builds an image and a brand that is greater than your individual identity.

Keeping Loyal Customers

Competitors will always try to tempt your customers away. If your brand and your logo are solid and meaningful, your customers will think twice about leaving you. These benefits will boost your business and your confidence, so consider developing a logo and identity as soon as possible.

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