64% of people are more likely to buy a product from an online website after watching a video (comScore).
Content marketing is the new buzzwords in online marketing. But did you know that video content will increase conversions more than any other media type?
It can be quite hard for businesses to stand out amid the intense competition and it’s only getting more crowded. With video content you can stay ahead of your competition and drive engagement levels through the roof.
Here are 4 major benefits of having quality video content:
According to research conducted by social media platforms, posts or content with video generate more interest and engagement than normal content. Video marketing is one of the best ways to drive viewers and attract new clients.
Search Engine Optimisation
Websites with online video marketing are generally ranked higher in terms of S.E.O. Major search engines like Google give a higher rank to video content than other forms of website content. Your website is 50 times more likely to be ranked on the first page of search engines with video content. YouTube users watch more than 3B hours of video per month & video appears in around 70% of the top Google listings (Marketingweek, 2011) Being ranked higher in the search results will mean greater exposure for your business and an edge over your competition.
Get more visitors to your web-site with video content. Video content is more likely to attract visitors to your web-site & keep them there. If people stay on your site longer, you are more likely to see better sales conversions.
Integration with Social Media
Video marketing is a great way to integrate with social media. With the rising popularity of social media platforms; videos are more likely to make you stand out. People love to watch videos online more than any other media and are more likely to share them on their social media platforms. This essentially provides your company with free marketing and endless exposure. If your company has not tried video marketing; you should know that it may be your ticket to more revenue and exposure. Take advantage of our exclusive limited time offer of $100 off a promotional video.