OUR CONCEPT & PROCESS
Meaningful branding, content driven marketing & integrated on-line solutions.
“A process cannot be understood by stopping it. Understanding must move with the flow of the process, must join it and flow with it.”
- Frank Herbert
We are looking at a future in which everything is interconnected and transparency becomes the lynchpin of a new global business model. These changes are being driven by technological innovations and new business models, which may soon completely re-shape the traditional industrial structure. These changes are a long overdue necessity, if we expect to improve current social living conditions, and the irreversible ecological damage that has been caused to planet earth.
Businesses all over the world are being forced to reinvent their existing products and business processes. From the assembly lines to the product packaging, to client interactions; entire industries are being fundamentally transformed towards a new business ethos of technological innovation, sustainability, and transparency.
A definite and powerful shift is taking place in favor of businesses that genuinely desire to contribute positively to the lives of others and the community. In many instances these businesses introduce something new that improves the quality of life, or raises awareness about serious social issues. "Technological innovation" and “sustainability” have become popular buzzwords in mainstream and corporate America, where new business models are producing cost savings, revenue growth, competitive advantage, and social and environmental benefits.
Many of these new processes are rooted in the disciplines of creative branding and digital media to transform the way brands communicate and how businesses run.
We believe in the power of the internet culture and emerging technologies to empower new businesses towards unlimited success. It’s been referred to as the "technological convergence" and a new generation of entrepreneurs, driven by technology and radical new business models is rapidly emerging.
Innovations of every kind are giving room for business growth, despite the stagnant economy of the past years. The implications are exciting and far reaching and the sky is the limit during this window of opportunity.
Invoking your company's creative energy is the key to sustainable and genuine business success. Creative Flow is about tapping into your company's creative force. It's about aligning and infusing your brand with purpose and meaning.
"To innovate within systems, companies need to be able to see and adapt to shifting market conditions and other changes by identifying trends and engaging stakeholders. Leaders must respond to, but also create, systemic change to build new markets while protecting themselves from any dramatic systems shifts that could present a risk. To do all this, companies must be willing to see beyond the obvious, short-term business case.
Indeed, the quest for sustainability is already starting to transform the competitive landscape, which will force companies to change the way they think about products, technologies, processes, and business models."
- Why Sustainability Is Now the Key Driver of Innovation by Ram Nidumolu, C.K. Prahalad, and M.R. Rangaswami
We learn about your company's goals, campaign timing & budget to offer you custom on-line solutions.
The first step involves learning about your company's goals, campaign timing, budget, what makes your business special, and who's your target audience. We gather as much information as possible to help you make an informed decision about your internet marketing strategy. Our integrated approach brings cohesiveness to your branding, graphic chart & internet marketing approach. All of the work is conducted by our in-house team of graphic designers, videographers, & coders. This ensures consistency & purposeful branding across all of your marketing channels.
We only handle a limited amount of clients at a time to ensure that we're delivering the highest standards. We offer a one-on-one approach to make sure we're taking into account your business growth needs. We also analyze some of your competitors approaches & campaigns to make sure we're doing better. Once the campaigns are launched, we help you analyze your metrics & web-site traffic to ensure our strategies are working.
Secondly, we provide helpful recommendations that can best serve you, fit into a regular plan for ongoing marketing that corresponds with your schedule, and matches your existing budget. We take into account your business growth and offer scalable solutions. We examine your current platform and help build upon your current on-line efforts. Sometimes a re-branding campaign or SEO adjustment is necessary, or an entire re-haul of your current platform. We'll work with you to find the most affordable solutions that won't exceed your budget.
From there, we start with designing a logo, brand identity, graphic chard, print media such as business cards, postcards, brochures and flyers. We create media that visually represents the uniqueness you bring to today's market and appeals to your target audience. You'll be involved in this process from beginning to end until we find the media art that best defines your brand.
After the logo, identity, and business card are created, we bring the design through all print elements, creating a consistent look and brand. Having these items created and pre-formatted helps you save time when using your marketing collateral in the future.
We move onto creating an on-line strategy that fulfills the needs of your business including; web-site deployment, search engine optimization, lead capture systems, eCommerce, viral marketing and more.
We can help you establish a web presence that speaks to your client needs and target market. We look at your on-line needs and objectives (i.e. do you want to have a blog and a content management site, eCommcerce, backend database, custom software, donor management, course registrations, on-line forms, etc.
Once the website is complete, we work with you to create an integrated marketing plan. We then train you on how to use your website, email newsletter, social networks, and print marketing materials so you can attract the clients you want in a regular, easy-to-manage marketing routine.
Working with a specialist who has marketing, search engine optimization, and programming experience who can match both your design and website projects with your overall business goals can truly help your business soar.
We're dedicated to helping our customers improve their internet presence
Founder ELLA PR & Marketing
Many thanks for all your help and advice and for looking after us throughout the process of starting our business. Shantel & Rami had everything done in less than 1 week time and saved me very valuable time. Couldn't have done it without them.
We are hugely grateful to you for what you have done Paul and I can’t begin to thank you enough for all your patience, wise council, good humour and support.
Co-Founder of PageFly
Many thanks for sorting out our on-line platform and the best solutions for my business. I have been really impressed with the personal service your company has offered, and the way you have personally dealt with my accounts and concerns.
Dr. Erich Ritter
In addition to aiding me to complete the basic processes needed to set-up my web-site, the team at CFM have also provided guidance throughout my first 12 months in business that has helped me to trade in a profitable manner.".