Below are the basic steps we take with every client:
Learn About You
The first step involves learning about your company's goals, campaign timing, budget, what makes you and your business special, and what is your target market.
Secondly, we provide helpful recommendations that can best serve you, fit into a regular plan for ongoing marketing that corresponds with your schedule, and matches your existing budget.
Logo and Branding
From there, we start with designing a logo, identity, and print media such as business cards, postcards, brochures and more business card. We create media that both visually represent the uniqueness you bring to today's market and appeals to your target market.
After the logo, identity, and business card are created, we bring the design through all print elements, creating a consistent look and brand. Having these items created and pre-formatted helps you save time when using your marketing collateral in the future.
We move onto creating an on-line strategy that fulfills the needs of your business including; web-site deployment, search engine optimization, lead capture systems, eCommerce, viral marketing and more.
We can help you establish a web presence that speaks to your client needs and target market. We look at your on-line needs and objectives (i.e. do you want to have a blog and a content management site, eCommcerce, backend database, custom software, donor management, course registrations, on-line forms, etc.
Once the website is complete, we work with you to create an integrated marketing plan. We then train you on how to use your website, email newsletter, social networks, and print marketing materials so you can attract the clients you want in a regular, easy-to-manage marketing routine.
Working with a specialist who has marketing, search engine optimization, and programming experience who can match both your design and website projects with your overall business goals can truly help your business soar.